Ways to Connect With Your Audience
(Use Only If You Want Your Audience to Listen and Take Action)
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If you want to get
your message across to your audience members, you have to connect with
them. Here are twenty-two ways to connect before, during and after your
Do your homework
on your audience. Plan your presentation from their perspective.
early to check out the physical and emotional atmosphere.
audience members before your presentation. You'll learn what's
going on and you'll gather allies.
and observe events and speakers that come before you. If you're
scheduled to speak at 8: 15 PM and the meeting starts at 7 PM,
arrive at 6:30 PM. (Earlier if you have to test audio/visual equipment.)
Adapt your remarks to what you hear, see and feel.
by name to the speaker before you. Ask permission of an audience
member to use his name in reference to your topic. For instance,
"As Jim in engineering told me
Use your body.
Pause before you begin. Walk toward the audience. If you can't
walk toward the audience, lean in. Use eye contact. Move meaningfully
with each point you make.
The larger the audience and the room, the more energetic you have
to be. Animate your face, too.
voice range, volume and speed to emphasize and invigorate your
bigger the group and room, the bigger the gesture.
prepared to be spontaneous.
read your remarks. Don't read from slides.
your remarks with stories, quotations, examples, analogies, metaphors
and unusual visuals.
overuse PowerPoint. Less is more.
pictures in your visuals. Put people, faces, animals, your family,
etc. in the pictures. This gives your audience an emotional zap
that lodges your points in their brains.
The good questions come up during breaks and after your bow.
Be available. If you're rushing or packing up your equipment, anyone
who wants to speak with you will feel disregarded. Listen to people.
If you have to vacate the stage quickly to make room for the next
speaker, tell fans you'll meet with them in hall or at the reception.
by the exit doors at the end of your presentation so you can visit,
smile, shake hands and make eye contact.
Offer to send
bonus information via mail or e-mail to audience members. Ask
them to specify the requested information on the back of their
through by promptly sending out requested material.
the mailing list or cards of attendees. Send them a reminder note
within two weeks of your presentation.
Offer to sign them up for your e-newsletter or an e-mail follow
an article for the audience's newsletter.
Take advantage of
the time before, during and after your presentation to make a connection.
You'll boost your message's effectiveness and longevity. You'll be remembered.
And, if you are interested in selling products, services or yourself
to your audience, you'll maximize your success.
You are welcome
to reprint this article as long as the copyright and contact information
are included. Contact Karen Susman at 1-888-678-8818
Speaker/Author/Coach, works with organizations and individuals that
want to maximize their performance and quality of life. Check out her
free tips and articles at www.karensusman.com.
Karen can be reached at 1-888-678-8818 or email@example.com.